SEO Analytics: Settings (SEL Design System)

Branded Keywords

Set up branded keywords for searchengineland.com to monitor your brand's performance in search results. We recommend keywords that are unique to your brand, not generic terms.

We use a Broad Match / Contains rule for these keywords. If you add sel, it will match queries like sel google update or sel smx.

search engine land sel searchengineland seland

Enter a keyword

4 branded terms · powers the Branded vs Non-Branded split

Topic Clusters

A Topic Cluster is a collection of related queries or keywords. Grouping keywords lets you analyze their performance much more efficiently than analyzing them individually.

Click a cluster to open its editor and change the rules.

6 clusters · last auto-generated Aug 9, 2026

Content Groups

Grouping related pages lets you analyze the performance of multiple pages much more efficiently. Common use cases include a group for all blog posts, pages on a similar topic, landing pages, or programmatic SEO pages.

Click a group to open its editor and change the rules.

5 groups · last auto-generated Aug 9, 2026

Shared Link

Generate a public, read-only URL that anyone with the link can open, no login required. Embed it in client reports (SPP, Agency Analytics, and similar tools).

Shared Links are impossible to guess, and you can remove them at any time.

https://seoanalytics.app/share/8fJk2mQx7LpW3vRtN9aYzB4kDcE6hSuG

Public access enabled

Anyone with the link can view this dashboard, read only. Turn off to disable the link without deleting it.

Created Aug 2, 2026 · Last opened 3 days ago

Google Analytics 4

Linking a GA4 property unlocks additional metrics such as sessions, engaged sessions, and conversions across the GA4 tab.

Search Engine Land, GA4

properties/349218604

Connected

Unlinking removes the property and permanently deletes all GA4 data stored for this site. You can relink later and a fresh backfill will run.